DragonWyze Solutions

Branding Tips: Books and Ebooks

branding with books One way you can spread the word about your brand is to publish books and ebooks. There are many ways you can do that … from the imagery on your cover to the content between. Here are some tips on how you can make your books and ebooks an extension of your brand and do it effectively.

The Front Cover
Are you the expert and the main focus of your brand? Make sure that your mug is on the front cover. Here are just a few examples of books where the author has done just that.

When you put your photo on the cover of your book, it help establish you as a brand. It makes you more recognizable, and it also makes you appear more of an expert.

The Title
Will you be writing a series of books based on your brand? Then make sure your title includes your brand. The Complete Idiot’s Guide series is a brand … so is the “for Dummies” series. What about Jay Conrad Levinson’s series of guerrilla marketing books? You better believe that’s a strong brand!

Note: Notice anything else about the guerrilla marketing books? They all use a common theme of combat fatigue print in their covers … another way you can communicate branding with your cover!

The Table of Contents
The content of your book, as reflected in your table of contents, also helps build your brand. It does this not only with the topics you cover, but how your phrase the topics you cover. Is your brand humorous? Then your chapter titles should make people smirk!

The Back Cover
If you don’t want your mug on the front cover, at least put it on the back. The back cover is also an excellent place to put a strategically written bio that positions you as a go-to resource.

Tools Available for Developing and Nurturing Your Brand

Plan Your Business Vision
A guide to writing a strategic plan that is flexible enough for creative professionals
How to Leverage Amazon.com to Attract New Clients
A guide to creating a lead generating book or CD and getting it published on Amazon.com.
The Turbo-Charge Your Marketing Guide to Video Blogging
A guide to creating online video.

Posted 1 year, 1 month ago at 8:50 am.

Everything affects your online presence

I’m a bit overwhelmed with work this week so I leave you with this thought:

Everything you do and say can affect your online presence. Take the sad case of Mel Gibson. His anti-Semitic tirades and the leaked recording of him threatening his estranged wife has hurt his career. People don’t want to see his films and filmmakers are wary of including him in the cast.

How you behave in public … at the grocery store, at a networking event, at the movies … can have an affect on your online presence. You never know who will be paying attention, and whether or not they will be blogging, Tweeting or online video-ing what they see and hear.

So, if you’re polite and respectable whenever you are in public, you’ll avoid all the crap that folks like Mel Gibson and these days Charlie Sheen are having to go through.