The former Nile Hotel has been renovated and reopened as the Kampala Serena Hotel, luxury, five-star hotel.

“This is just the type of investment that Uganda needs to spur its burgeoning tourism sector and attract other investors,” said Uganda’s Minister of State for Privatisation Prof. Peter Kasenene.

The opening of the hotel not only helps tourism, it also adds value to Uganda’s employment sector, as the new facility will employ about 350 people.

The Serena Group owns properties in Kenya and Tanzania, as well, and is considered one of the leading hospitality providers in East Africa.

“The objective from the outset was to create the finest facility in the region,” Serena Hotel sales and marketing director Peter Mhogua told travel agents and journalists touring the facility. It took nearly 18 months for the reconstruction and renovation to be completed on this property.

Amenities available at the Kampala Serena include 152 rooms and suites, the Pearl of Africa restaurant, The Mists cocktail bar, the Explorers Bistro, the Lakes’ restaurant, Maisha Health Club and a state-of-the-art conference center.

Prince Amyn Aga Khan, Chairman of the Aga Khan Fund for Economic Development (AKFED), the principal shareholders of the Serena Group, hopes that the new hotel will help the Serena Group expand it safari and leisure circuit in East Africa.

For more information, visit www.serenahotels.com/uganda/kampala/home.asp

The East African Community (EAC) has a new strategic plan to promote tourism in Kenya, Uganda and Tanzania. Part of the initiative is a common visa for tourists that would be honored in all three countries.

The plan hasn’t been approved yet, but many hope it will be by November, in time for the World Travel Fair in London, as well as the Berlin Fair later in the year. The benefits of such a program include:

• It supports the spirit of the common East Africa customs union, launched last year, as well as the proposed common market between the three countries by 2010.
• It would allow tour operators to develop packages that visit all three countries more easily.

A single entity, the East African Tourism and Wildlife Conservation Agency (EATWCA) will be in charge of the tourism and conservation sector of the EAC.

The EAC, which depends on wildlife-based tourism, has a lot to offer eco-minded tourists, and packaged as a single destination could offer tourists a broader experience. Tourists looking to see wildlife make up more than 75 percent of the tourists to the region. In addition, Kenya has been ranked among the world’s top eco-tourism destinations, with Tanzania and Egypt coming in second for popularity in eco-tourism. On top of that, National Geographic Magazine named Serengeti, the largest national park in Tanzania, one of the 50 must-go-to-in-lifetime places in the world.