Blogging for Small Business
Website Tactics for Business to Business Companies
Episode #15: Listener Questions Answered In my Examiner.com column and on the P.I.B.E.cast I’ve talked a lot about online tactics for business to consumer companies. But what about Phoenix firms that market to oth[...]
Creating Compelling Marketing Messages
Episode #14: An Interview with Folks from DexKnows.com It is not enough to have your message out on the web and optimized to be found by members of your target market. Your message also much be compelling enough to convi[...]
Avoiding Black Hat SEO
Episode #13: An Interview with Shawn Bishop, RankPay.com Are you trying to get your website ranked well in search engine results? There are many ways to accomplish this … but some of them can get you into trouble, [...]
The Essentials of Social Media
Episode #12: An Interview with Lon Safko, Author of The Social Media Bible There are so many options with the various types of social media available, how does a small business owner choose which one (or ones) to use to [...]
Using Landing Pages To Get Customers In the Door
Episode #11: An Interview with Dr. Ron Merek, PhoenixMarketingLTD.com Landing pages … web pages specifically designed for a single purpose … can be a very effective way to attract local online traffic into fo[...]
Leveraging the Power of PURLs
Episode #10: In Interview with David Zehala, Founder, Columbus Internet Marketing Association How can you leverage the Internet to make your direct mail marketing campaign more effective? Try adding a personalized URL (P[...]
The Importance of Opt-In Bonuses
Whether your business is strictly online or you have a brick-and-morter establishment, you need to develop a list of prospects and current clients to continually market to. To entice these individuals to give you their e[...]
Attracting Local Traffic with Online Video
Episode #8: An Interview with Jerry Krull, AristoAssociates.com Online video is amazingly popular and can be a very good source of traffic for your website. But how does a Phoenix-based business, who want to attract pros[...]
How to Leverage Local SEO
Episode #7: An Interview with Janak Mehta, Internet Marketer When someone searches for your services in Phoenix, are you showing up on the local search listings? With just a few small tweaks to your website and some time[...]
blogging, podcast
Blogging for Small Business
Episode #16: An Interview with Justin Johnson of AfterZeroMedia Blogging can be a powerful online marketing tool for the local small business. In today’s podcast, I chat with Justin Johnson, founder of AfterZeroMedia, a Social Media Management company in Phoenix, Az, about how local small businesses can use blogging to promote their business and increase their [...]
Website Tactics for Business to Business Companies
Episode #15: Listener Questions Answered In my Examiner.com column and on the P.I.B.E.cast I’ve talked a lot about online tactics for business to consumer companies. But what about Phoenix firms that market to other businesses? In today’s podcast, I’ll answer some questions I’ve received from clients, readers and listeners. What you’ll learn in this podcast: Keep reading … Would [...]
