Archive for the ‘direct mail’
Leveraging the Power of PURLs
Episode #10: In Interview with David Zehala, Founder, Columbus Internet Marketing Association
How can you leverage the Internet to make your direct mail marketing campaign more effective? Try adding a personalized URL (PURL) to the mix. Today, I talk with David Zehala about how a Phoenix-based small business can implement a PURL campaign to grow their [...]
