Archive for the ‘email marketing’
The Importance of Opt-In Bonuses
Whether your business is strictly online or you have a brick-and-morter establishment, you need to develop a list of prospects and current clients to continually market to. To entice these individuals to give you their email address, you will need to offer them something of value in return ... your opt-in bonus. Listen as your host, Carma Spence-Pothitt chats with author Eric Barton about the importance of opt-in bonuses and how to create one.
Finding Content to Make Your Emails a “Must Read”
Episode #6: An Interview with David Eller, Preventive Health Blogger
Yes, you can use email marketing to send sales information to your clients, but wouldn’t it be better if you educated them, too. Having an informative electronic newsletter can improve your open rates and turn your customers into fans. David Eller talks about various ways you [...]
Email Marketing and the Local Business
Episode #3: An Interview with Helen Goldman of Primo Promos
Do you keep in touch regularly with your clients and prospects? Email marketing is a cost effective way to keep your business front-of-mind … and it doesn’t have to be anything elaborate. Helen Goldman of the Phoenix-based promotional products company, Primo Promos, simply highlights select items [...]
