Leveraging the Power of PURLs
Episode #10: In Interview with David Zehala, Founder, Columbus Internet Marketing Association
How can you leverage the Internet to make your direct mail marketing campaign more effective? Try adding a personalized URL (PURL) to the mix. Today, I talk with David Zehala about how a Phoenix-based small business can implement a PURL campaign to grow their business.
What you’ll learn in this podcast:
I recently had a client that brought in a 35.2% response rate from an PURL email campaign using Purlem. It was very simple and effective. I can forward you some details on the campaign if your interested.