Web Content Projects

Usability & Navigation Consultation:

  • AheadInTheGame.com:
    • Company provided growth mindset and psychology information for athletes.
    • Consulted with founder, providing expertise in web usability and content.
  • Genome.gov:
    • The official website for the National Human Genome Research Institute.
    • Assisted with re-design and migration of content.
    • Developed new content for new site.

Content Development

  • KidsGrowth Professional:
    • Target Audiences: Pediatricians, Pediatric Interns and Residents, Pediatric Nurses, and Pediatric Practice Office Managers
    • Developed content, building site from 12 pages to more than 200 pages, including an online course
    • Due to quality of the content, the property attracted partnership interest from a leading pediatric formula producer
    • Was purchased, at a profit, by a newer, competing web property
    • Target Audiences: Students, Mentors, Government Officials
    • Assisted with migration from previous CMS to one based on Drupal
    • Regularly updated content and added new content as program changed and evolved